Work I Lead
This page shows what I lead across operations, design, and marketing. Below are the areas I can step into and carry through to finished work.
Operations & Administration
This is the work that keeps projects organized and moving, from intake through finished results. I bring structure and follow-through so the right work gets done and the details don’t get missed.
Taking responsibility for projects end to end, from intake and planning through completion
Building and maintaining workflows, timelines, and documentation
Teaching myself new tools and applications quickly to keep systems and workflows current
Creating SOPs and training materials so work stays consistent
Coordinating across creative, marketing, and leadership roles
Managing files, versions, and handoffs to keep work organized and usable
Turning goals into concrete tasks and deliverables
Identifying gaps, inefficiencies, or friction points and fixing them
Leading launches, updates, and ongoing maintenance, not just one-off projects
I keep priorities clear and work moving forward without constant oversight.
Brand, Content & Design
I turn rough ideas into bold brand work across packaging, ads, and content.
Designing packaging and marketing pieces that stay consistent across platforms
Creating campaign and ad creative, from concept to finished assets
Designing layouts with strong typography and clear hierarchy
Keeping content and visuals on-brand across packaging, web, email, and ads
Working across dielines and packaging rollouts to deliver print-ready files
Directing product photography and editing so visuals match the brand across channels
Coordinating production details with printers and vendors
Websites & Ecommerce
Managing websites and ecommerce platforms with a focus on structure, maintainability, and day-to-day usability.
Managing CMS-based websites with an emphasis on clarity, structure, and consistency
Handling content updates, revisions, and ongoing site maintenance
Supporting ecommerce platforms through product setup, content organization, and visual consistency
Ensuring websites are easy for teams to update and manage after launch
Coordinating site changes, launches, and improvements without disrupting day-to-day operations
Marketing & Campaign Execution
I create and manage campaigns across paid ads, email, and SMS, monitoring tracking and budgets to make practical adjustments that improve conversion and return.
Managing paid budgets and pacing spend across Google Ads, Meta, and Amazon Ads
Building and maintaining clean tracking (pixels, UTMs, conversions) so performance is measurable
Creating and adapting campaign assets for different formats, placements, and channels
Writing, scheduling, and improving email and SMS campaigns through segmentation and testing
Monitoring multiple campaigns at once and making practical adjustments: targeting, bids, creative, and landing pages
Optimizing for conversion and return, not just clicks