Marketing & Advertising
Whether through SMS, email, or social media, my campaigns consistently achieve higher open rates, click-through rates, and ROI than industry peers'. With extensive experience on platforms like Google, Amazon, Meta, and TikTok, I excel at turning clicks into customers. By leveraging analytics, smart targeting, and optimization, I drive impressive ROAS, revenue growth, and strong engagement.
Google Ads
I specialize in running diverse Google Ads campaigns, including search, display, shopping, video, and remarketing ads, all designed to drive customer acquisition and impactful results. By leveraging smart targeting and optimization, I consistently achieve over 3.10x ROAS and maintain conversion rates above 5%, turning ad spend into significant revenue growth.
Campaign Types
Search Ads - Display Ads - Shopping Ads - Video Ads - Remarketing Ads
Key Achievements
3.10x ROAS
5%+ Conversion Rates
Google Analytics
With extensive experience in Google Analytics, I help businesses turn raw data into actionable insights. I specialize in tracking key performance indicators, analyzing user behavior, and optimizing digital campaigns to drive results. From setting up goals and custom reports to understanding multi-channel funnels and attribution models, I ensure that data is accurately interpreted and applied to improve overall marketing performance. My expertise allows me to deliver data-driven recommendations that enhance engagement, conversions, and ROI across platforms.
Key Google Analytics Skills
Setting up and configuring Google Analytics properties and tracking codes
Defining and tracking key performance indicators (KPIs) and conversion goals
Creating custom reports, dashboards, and segments for targeted insights
Analyzing user behavior and audience demographics to inform strategy
Leveraging multi-channel funnels and attribution models to understand user journeys
Monitoring and interpreting traffic sources, bounce rates, and conversion rates
Applying data to optimize campaigns and improve ROI across channels
Implementing Google Tag Manager for more advanced tracking needs
Top Spender Email
I crafted this targeted email campaign for our top spenders, featuring a personalized 25% off offer and a compelling visual of our beard balm in action. With a headline that spoke directly to the recipient, the email achieved an impressive 48.2% open rate and generated $1,626 in revenue, showcasing the power of personalized marketing in driving engagement and sales.
Loyalty Day SMS
I launched an SMS campaign for our Loyalty Day sale, featuring tiered rewards to incentivize purchases. The concise, direct messaging drove significant customer engagement and resulted in a 20.82x ROI, demonstrating the effectiveness of targeted SMS marketing in boosting sales and customer loyalty.
Meta, TikTok, & Amazon
I have extensive experience running ads and promotions on Facebook and Instagram, using smart targeting and eye-catching content to boost brand awareness and bring in new customers. I’m also skilled with Amazon’s native ads, making sure products get the spotlight they deserve and driving sales right on the platform. Whether it’s social media or Amazon, I know how to get ads in front of the right people and turn that into real results.